Seatsy Launches: Your new home of premium Sport & Music Hospitality.
Tom Giles (left) and Lewis Allsopp (right), Seatsy Co-Founders.
A statement of global ambition. Seatsy enters the market ready to redefine how the world accesses premium hospitality at the greatest sporting and entertainment events on the planet.
DUBAI, UAE · MARCH 2026 ·
01 | The Launch of Seatsy
Tom Giles and Lewis Allsopp are proud to announce the official launch of Seatsy, a technology-first digital hospitality ticketing platform built to transform how people access the world’s biggest sporting, entertainment, and live events.
Seatsy is the first global premium hospitality ticketing platform to emerge from Dubai, and the founders intend to keep it that way. Born in the UAE with a mandate to scale globally, Seatsy is entering a multi-billion pound market and is looking to scale at pace.
Dubai has produced world-class airlines, world-class hotels and world-class events. Now it has a world-class hospitality ticketing platform with access to global events.
Seatsy is building the number one marketplace for premium and luxury hospitality, powered by smart API integrations, live inventory management, and a customer experience engineered around speed, trust, and transparency. The platform brings together direct partnerships, verified hospitality products, and a seamless user journey, giving fans, corporates, and travellers a better, simpler, and more reliable way to secure world-class hospitality at global events.
View all upcoming events via seatsy.com
What Makes Seatsy Different
In a market plagued by secondary ticket fraud, inflated margins, and opaque purchasing, Seatsy has built its platform on a non-negotiable foundation: every hospitality product listed on seatsy.com is sourced exclusively from official and certified hospitality resellers. Every customer receives a 100% guarantee on their ticket. No grey market. No risk. No compromises.
Seatsy is set up to scale fast. New API agreements are being signed across key markets including the USA, Saudi Arabia, UAE, India, and beyond, rapidly expanding inventory and giving customers access to more events, more categories, and more of the world. The platform is not being built to compete. It is being built to lead.
View all upcoming events via seatsy.com
The Events That Matter
Seatsy’s ambition is to cover every major event on the sporting and entertainment calendar, and the platform is already well on its way. Customers can already access premium hospitality at some of the most coveted events in the world. In football, that means the Champions League quarter-finals, the Premier League season, and La Liga. In motorsport, Silverstone for the British Grand Prix, Abu Dhabi for the Formula 1 season finale, and circuits across the MotoGP calendar. In cricket, England Test matches this summer including Lord’s and Headingley. In tennis, Wimbledon and Roland Garros. In rugby, the Autumn Internationals. And across music and entertainment, VIP access to the biggest concert tours of the summer. Whatever the event, wherever it is, Seatsy is the platform that gets you there in style.
“Scale fast. Innovate relentlessly. Deliver an exceptional customer experience. This is just the beginning.”
View all upcoming events via seatsy.com
The Founders: Built for This
Seatsy is led by two founders whose backgrounds were made for exactly this.
Lewis Allsopp built Allsopp & Allsopp into one of the most recognised real estate brands in the UAE, scaling an enquiry-based business to significant commercial size in the GCC market. Lewis understands demand generation, premium brand positioning, and what it takes to earn the trust of a high-net-worth client base. That experience is now the commercial engine behind Seatsy’s growth strategy.
Tom Giles spent his career inside professional sport before building a business of his own. Having worked in commercial teams at Chelsea FC, Lord’s Cricket Ground, and Bath Rugby, Tom understands how elite sports organisations think about hospitality, sponsorship, and fan experience at the highest level. As Founder of Thrive Sports Co, he then built that understanding into a thriving sports travel business. At Seatsy, that knowledge is the product.
“This is a statement of intent. Two founders, two complementary skillsets, and one shared obsession: building the global standard for premium hospitality ticketing. We are going big, and we are going fast.”
— Tom Giles & Lewis Allsopp, Co-Founders, Seatsy
Premium hospitality, delivered smarter.
02 | Launch Competition: Win Big with Seatsy
To mark the launch of Seatsy, we are giving something back to the fans. Launching on Instagram on 24th March 2026, Seatsy is running an exclusive competition with two headline prizes: either a UK winner will receive £1,000 to spend on any event on seatsy.com, or a UAE winner will receive 5,000 AED to spend on any event on seatsy.com.
This is a once-in-a-launch opportunity to experience Seatsy exactly as it was designed to be experienced: at a world-class event, in premium hospitality, without compromise.
Follow @seatsyhospitality on Instagram and check out the competition. Enter before the end of March. Win £1,000 or 5,000 AED to spend on the event of your choice.
About Seatsy
Seatsy is a technology-first digital hospitality ticketing marketplace, headquartered at Meydan Grandstand, Dubai. The first global premium hospitality ticketing platform to emerge from Dubai, Seatsy connects fans, corporates, and travellers with verified, guaranteed hospitality at the world’s leading sporting, entertainment, and live events. Launching in 2026 with a GCC base and a global growth mandate.
Media Enquiries | tom@seatsy.com